5 things you can do to engage your sponsor

Posted by Anne-Lise MacKenzie on Jun 7, 2011

You present your Business Case for introducing Change Management with gusto and
enthusiasm. After outlining the costs involved, alongside the benefits to the
organisation, the board all nod their heads in agreement. “Great!” one says. “Just what
we need!” says another. “Go do it.” the CEO instructs. They all pat you on the back as
you walk out of the boardroom.

One month later you’ve trained your key team of sponsors and change agents in PCI,
given presentations to project staff on Change Management, and the tools and guides
are all ready. There’s a task at the top of your to-do list requiring your immediate
attention: Get your senior executive team engaged. Right! No problem. You book a half
hour appointment in your CEOs diary, only problem is he’s fifteen minutes late and he’s
distracted with urgent manners on his mind.

“How’s the change management project?” He enquires.
“Great.” You respond. “And I’d like to discuss your role as a key sponsor.”
“You’ve got my whole hearted support.” He says. “I give you full remit to get this in.’ He
stands up, shakes your hand firmly and then shows you the door. “Well done.” He says
with enthusiasm as he shuts the door behind you.

So what can you do?

Read our article to learn the 5 things you can to to engage your sponsor.

Tags: change management, Change Management, change leadership, sponsorship, successful change management

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