What three monkeys told us about culture

Posted by Anne-Lise MacKenzie on Jul 1, 2011

There is a supposedly true story about the results of some research into animal behaviour that perfectly illustrates the primary challenge we face with cultural change.

In the study the monkeys show that culture is made up of three elements:

  • behaviour
  • known rules
  • hidden rules

In organisational culture, the same three elements are found.

To learn more about this study and how it relates to organisational culture and cultural change continue to the full length article.

Tags: change management, Change Management, cultural change, culture, Organisational Change, organizational change, Research

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