The major challenge of building personal commitment to a change project is translating the needs of the organisation into something that people can buy into.

Working with people to help them connect to your change results in the following positive outcomes:

• You acheive longer-term change in behaviour sooner
• You build higher level of personal control
• You answer people's most basic questions about change; how is this going to affect me, what do you want me to do and what's in it for me?

Continue to our full length article to discover three principles that will help you build strong personal connections to your project.