During disruptive change it is important that leaders send the right message - both through words and their actions. In this article we offer advice on four ways you can work with your sponsors to make sure the right message is being sent.
- Ask leaders to focus more on 'doing' rather than 'saying'
- Pay attention to informal leaders
- Help sponsors keep the pressure up for change
- Enable sponsors to track and reinforce change
For examples on each of these and how you can help your sponsors continue to the full length article.