Video: How Technology Companies can evolve their business model while continuing to ensure customer adoption

Posted by David Miller on Feb 28, 2019


Many technology companies are going through a period of unprecedented change as they:

  • evolve their businesses from a product sale model to a subscription one including changing cultures, attitudes and behaviors internally
  • look to help their customers adopt these products and services at the same time

In this video, David Miller - Founder and Chairman of Changefirst – outlines why digital transformation is not about technology and how Technology Companies can effectively meet the dual challenge and:  

  • Speed time to value for both them and their clients as they look to deliver on digital transformation
  • Increase customer adoption of their products and drive renewal revenue
  • Make the changes in behavior that is key to all of this – through a better suite of strategic change management tools and techniques to manage the entire process



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Tags: changemanagement, customeradoption, technologycompanies, techvendors, digitaltransformation

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