Two events collided a few years ago to bring the business world back focused on influence. Not since Dale Carnegie’s book in the 1930’s – ‘How to Win Friends and Influence People’ – has so much been written and discussed about the subject.

1.    Firstly, Malcolm Gladwell’s best seller ‘Tipping Point- How Little Things Can Make a Big Difference’ described how the implementation of an idea can be very dependent on the work of a small number of influencers.

2.    Secondly the birth and explosion of social networking on-line reinforced many of these ideas.

So what are the implications of informal influence for change agents and what are the 5 actions you can take to harness it?

Read more in our article here.