--- title: Is the Digital Era Here to Stay? description: Is the Digital Era Here to Stay? image: https://blog.changefirst.com/hubfs/Imported_Blog_Media/shutterstock_370959818.jpg --- [![Changefirst_logo_Hubspot.png](https://blog.changefirst.com/hs-fs/hubfs/Logo/Changefirst_logo_Hubspot.png?width=174&height=61&name=Changefirst_logo_Hubspot.png "Changefirst_logo_Hubspot.png")](http://www.changefirst.com) [Contact us](https://changefirst.com/contact-us) [+44 (0) 1444 450777](tel:+44-0-1444-450777) [Solutions](https://www.changefirst.com/change-management-solutions) ### Solutions Change Management Solutions matched to your specific business needs. #### [![orgainizations](https://blog.changefirst.com/hubfs/orgainizations.jpeg) For Organizations Engage more of your people in change with a cost effective and scalable solution that builds sustainable capability.](https://www.changefirst.com/change-management-solutions/organisations) #### [![consulting-firms](https://blog.changefirst.com/hubfs/consulting-firms.jpeg) For Consulting Teams Digitalize and differentiate your Change Management practice, quickly on-board new hires and create ‘sticky’ client relationships](https://www.changefirst.com/change-management-solutions/consulting-firms) #### [![change professionals](https://blog.changefirst.com/hubfs/change%20professionals.jpeg) For Change & Project Experts Deliver strategic projects, support Executives through continuous change and add new tools, skills and Certification to your playbook](https://www.changefirst.com/change-management-solutions/change-and-project-professionals) #### [![technology companies](https://blog.changefirst.com/hubfs/technology%20companies.jpeg) For Technology Companies Take advantage of the missing ingredient in your Adoption Services model. To drive higher adoption rates for clients and improve renewal rates](https://www.changefirst.com/change-management-solutions/technology-companies) #### [![drive up adoption](https://blog.changefirst.com/hubfs/drive%20up%20adoption.jpg) Drive up adoption Focus on engaging people in your technology roll-out projects. To drive successful adoption and deliver projected business outcomes](https://www.changefirst.com/business-issues/drive-up-adoption) #### [![deliver projects](https://blog.changefirst.com/hubfs/deliver%20projects.jpg) Deliver projects more succcessfully Get business-critical projects delivered right, first time. By ensuring you have more change capability and higher engagement levels](https://www.changefirst.com/deliver-projects-more-successfully) #### [![build ECM capacility](https://blog.changefirst.com/hubfs/build%20ECM%20capacility.jpg) Build ECM capability Change is no longer the ‘secret sauce’ of a few individuals in your organisation. So creating the capacity for business-critical changes is crucial](https://www.changefirst.com/build-ECM-capability) #### [![upskilling of teams](https://blog.changefirst.com/hubfs/upskilling%20of%20teams.jpg) Quickly upskilling your teams Make change everyone’s business by getting consistent change skills, tools and support to distributed and remote teams](https://www.changefirst.com/business-issues/upskilling-of-teams) #### [![agile change management](https://blog.changefirst.com/hubfs/agile%20change%20management.jpg) Develop an agile change culture Create an agile Change culture by fostering a mind-set that 'change is your business'. As part of an enterprise-wide approach](https://www.changefirst.com/business-issues/agile-change-management) #### [![credibility](https://blog.changefirst.com/hubfs/credibility.jpg) Gain credibility and differentiate yourself Gain the credibility you need to deliver effective Change inside your organisation and differentiate yourself from the rest of the crowd](https://www.changefirst.com/gain-credibility-and-differentiate-yourself) [Products](https://www.changefirst.com/change-management-products/roadmap-pro) ### Products This will be the products group #### [![roadmap pro](https://blog.changefirst.com/hubfs/roadmap%20pro.jpeg) Roadmap Pro® - digital OCM platform Transform the way Change Management is planned and executed across your organization. With digital skills, methods and tools for faster, more sustainable business result](https://www.changefirst.com/change-management-products/roadmap-pro) [Training](https://www.changefirst.com/training) ### Training Role-relevant training solutions for leaders, their teams and professionals to build rapid, sustainable change capabilities #### [![executive](https://blog.changefirst.com/hubfs/executive.jpeg) Leaders, Heads of Business & Steering Teams Executive Bootcamps - learning for senior leaders tasked with sponsoring strategic change and building sustainable Organisational Change Capability](https://www.changefirst.com/training/executive) #### [![change agent](https://blog.changefirst.com/hubfs/change%20agent.jpeg) Change, Project and Internal development professionals Robust, action focused training course and certification for CMOs, PMO and anyone helping leaders drive major business change](https://www.changefirst.com/training/change-agent) #### [![local teams](https://blog.changefirst.com/hubfs/local%20teams.jpeg) Line Managers, local teams, HRBPs & Communication Experts Workshops and learning development programs focused on compelling change communication, sponsor behaviour, assessing people risks, data driven planning and effective engagement.](https://www.changefirst.com/training/manager-and-local-teams) #### [![on demand individual](https://blog.changefirst.com/hubfs/on%20demand%20individual.jpeg) Employees, large groups & accidental/new change agents Learning ‘on-demand’ to introduce key change management methods and development coaching to build help individual resilience.](https://www.changefirst.com/training/on-demand-individual) #### [![change projects introductory](https://blog.changefirst.com/hubfs/change%20projects%20introductory.jpg) Project and Programme Managers (Introductory) Learn a structed approach to people-change processes, activities and measures designed to improve project success](https://www.changefirst.com/training/change-projects-introductory) #### [![change projects intermediate](https://blog.changefirst.com/hubfs/change%20projects%20intermediate.jpg) Project and Programme Managers (Intermediate) Initiate local change initiatives right, first time and in a people - 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People - Centred Implementation Changefirst’s research-based, highly practical, results-oriented methodology, for planning and executing the people-side of change, to achieve sustainable organisational results](https://www.changefirst.com/methodologies/pci) #### [![pai](https://blog.changefirst.com/hubfs/pai.jpeg) PAI – Personal Adaptability Inventory PCI® People-Centred Implementation Changefirst’s proprietary psychometric, with development system, help leaders and their teams develop resilience and adaptability for change](https://www.changefirst.com/methodologies/pai) [Resources](https://www.changefirst.com/resources) ### Resources All the resources you need to help build your Change Management capability. #### [![resources](https://blog.changefirst.com/hubfs/resources.jpeg) Whitepapers Download our latest Change Management whitepapers.](https://www.changefirst.com/resources) #### [![videos](https://blog.changefirst.com/hubfs/videos.jpeg) Videos Watch our latest Change Management videos.](https://www.changefirst.com/resources#videos) #### [![blog](https://blog.changefirst.com/hubfs/blog.jpeg) Blogs Read our latest Change Management blogs.](https://blog.changefirst.com/) [About us](https://www.changefirst.com/about-us) [Contact](https://www.changefirst.com/contact-us) Solutions [For Organizations](https://www.changefirst.com/change-management-solutions/organisations) [For Consulting Teams](https://www.changefirst.com/change-management-solutions/consulting-firms) [For Change & Project Experts](https://www.changefirst.com/change-management-solutions/change-and-project-professionals) [For Technology Companies](https://www.changefirst.com/change-management-solutions/technology-companies) [Drive up adoption](https://www.changefirst.com/business-issues/drive-up-adoption) [Deliver projects more succcessfully](https://www.changefirst.com/deliver-projects-more-successfully) [Build ECM capability](https://www.changefirst.com/build-ECM-capability) [Quickly upskilling your teams](https://www.changefirst.com/business-issues/upskilling-of-teams) [Develop an agile change culture](https://www.changefirst.com/business-issues/agile-change-management) Products [Roadmap Pro® - digital OCM platform](https://www.changefirst.com/change-management-products/roadmap-pro) Training [Leaders, Heads of Business & Steering Teams](https://www.changefirst.com/training/executive) [Change, Project and Internal development professionals](https://www.changefirst.com/training/change-agent) [Line Managers, local teams, HRBPs & Communication Experts](https://www.changefirst.com/training/manager-and-local-teams) [Employees, large groups & accidental/new change agents](https://www.changefirst.com/training/on-demand-individual) [Project and Programme Managers (Introductory)](https://www.changefirst.com/training/change-projects-introductory) [Project and Programme Managers (Intermediate)](https://www.changefirst.com/training/change-projects-intermediate) [Train-the-Trainer](https://www.changefirst.com/training/train-the-trainer) [Content licensing](https://www.changefirst.com/training/content-licensing) [Certification](https://www.changefirst.com/training/certification) [Application Coaching and Consulting](https://www.changefirst.com/training/application-coaching-and-consulting) Methodologies [PCI® - People - Centred Implementation](https://www.changefirst.com/methodologies/pci) [PAI – Personal Adaptability Inventory PCI®](https://www.changefirst.com/methodologies/pai) Resources [Whitepapers](https://www.changefirst.com/resources) [Videos](https://www.changefirst.com/resources#videos) [Blogs](https://blog.changefirst.com/) [About us](https://www.changefirst.com/about-us) [Contact](https://www.changefirst.com/contact-us) # [Welcome to the Changefirst Blog](https://blog.changefirst.com) # Is the Digital Era Here to Stay? Posted by [Audra Proctor](https://blog.changefirst.com/author/audra-proctor) By Audra Proctor, Head of Learning & Development, [Changefirst](http://www.changefirst.com/) and co-author of [Enterprise Change Management](http://www.changefirst.com/Enterprise_Change_Management_Book) ![](https://blog.changefirst.com/hs-fs/hubfs/Imported_Blog_Media/shutterstock_370959818.jpg?width=600&height=383&name=shutterstock_370959818.jpg "Digital_Era") Towards the end of last year I wrote a piece for the Nov-Dec European Business Review on the [impact of Digital on how we implement Change](http://www.changefirst.com/sites/default/files/Knowledge%20Centre/Articles/tebr_novdec15-changefirst_1_0.pdf). At Changefirst we’ve been developing online training and tools for almost 15 years now, but have never seen the level of interest that there is right now in [digital learning](http://www.changefirst.com/on_demand_training), combined with practical application tools, road maps, virtual help and social learning. Digital is not only the most cost effective delivery method, when considering the sheer volume of staff that are now able to train, but also one that meets the needs of many organisations and their employees. I would go on to say that “Digital” is the new differentiator in the Change Management landscape. Here are some of the dynamics I’ve seen over the last few years. 1. In 2015 Changefirst were able to help a client slash a £400,000 organizational training expense to a £50,000 one—and train four times more people—with an e-learning program. 2. In the last 2-3 years the majority of organizations we have worked with have been very clear about their need to be faster and more comprehensive in the way they manage business transformation, if they are to survive, let alone prosper in the market place. 3. Organizations are still struggling to build capability fast enough to be competent and consistent in their change practice at the point of need, such that the investment in OCM, Organisational Change Management, on major change initiatives is probably still less that what is required to execute changes successfully and sustainably. Point 3 is truly highlighted in a survey that Changefirst conducted at the end of 2015, when we reached out to our over 4,000 [practitioner community](http://www.changefirst.com/join-changefirst-linkedin-group) with 4 simple questions regarding their organisational change activities and general investment in OCM. Here are the highlights of what we found: Question: 1. What percentage of your total transformational program budget is currently being directed to organizational change activities? Answer: 42% of respondents said that <=10% of the total transformation program budget was currently being directed to OCM. ![](https://blog.changefirst.com/hs-fs/hubfs/Imported_Blog_Media/1.jpg?width=398&height=419&name=1.jpg "Survey_1") Question 2: What percentage of your total OCM budget is being directed, specifically, to help people embrace change and transition to new ways of working? Answer: 42% of respondents said that <=10% of their OCM budget is directed to help people embrace change and transition to new ways of working. ![](https://blog.changefirst.com/hs-fs/hubfs/Imported_Blog_Media/2_0.jpg?width=403&height=418&name=2_0.jpg "Surevy_2") Question 3: What additional skills do portfolio and program managers need to be effective in their role? Answer: The top 3 additional skills were: - Communicating with and Engaging people; - Change management processes and skills for 1) coaching and developing strong sponsorship, 2) assessing and planning for changes to people, 3) knowledge about organizational culture and behaviours - Aligning project and change activities rather than treating them as separate Question 4: Is there sufficient Enterprise Change Management (ECM) capability among business leaders, key individuals and groups, to complement and support the current skills and practices of portfolio and program managers? Answer: 67% of respondents said that there was insufficient ECM capability to complement and support portfolio and program manager skills. ![](https://blog.changefirst.com/hs-fs/hubfs/Imported_Blog_Media/4.jpg?width=567&height=337&name=4.jpg "Surevy_4") Taking these results you can clearly see that businesses are not only facing gaps in talent and skills for ECM but also a lack of allocated budget to bridge this gap. I see this as one of the over whelming reasons why there has been a push in recent years to digital solutions and why the increasing trend for CEOs to turn to their L&OD professionals for faster, on-demand learning and support solutions. Digital is more cost effective and more time efficient. Note, I am not saying that for an organization to be agile it only needs ECM.  Just simply that without ECM, agility will be extremely difficult especially when faced with gaps in talent and skills. Should this article ring true to you, these are a few dates for your diary… [PCI® On-Demand](http://www.changefirst.com/Online_Change_Practitioner_course) – Changefirst is launching a new on demand e-learning program for change managers, project managers and program managers. Participants will be able to learn and apply our PCI Practitioner methodology completely online. [Read an outline of the PCI Course](https://blog.changefirst.com/blog/2016/02/PCI_Practitioner_course_online) .You may also register your interest [here](http://www.changefirst.com/form/pci-practitioner-course-inquiry-form) [Enterprise Change Management](http://www.changefirst.com/Enterprise_Change_Management_Book) – Changefirst’s second book, and my first, co-authored with David Miller, CEO and Founder, is due out on the 3 April 2016. In this book we explore "How to Prepare your Organization for Continuous Change". [Find out more](http://www.changefirst.com/Enterprise_Change_Management_Book). ![Audra Proctor](https://blog.changefirst.com/hubfs/Audra200x200.png) Posted by [Audra Proctor](https://blog.changefirst.com/author/audra-proctor) Audra is Managing Director at Changefirst and has over 30 years' experience of enabling organisations leaders and their teams to deliver complex Organisational Change. She leads an amazing, diverse team of highly experienced multi-industry Change Practitioners, Consultants, Coaches, Trainers, Technology Experts and trusted Strategic Partners to help organisations to deliver more effective Change through their people. Audra is a regular speaker at events focusing on Change and Transformation globally on a number of key themes including Agile Change Management and the use of digital in Change and Transformation. Find me on: [LinkedIn](https://www.linkedin.com/in/audraproctor/) Tags: [change management](https://blog.changefirst.com/topic/change-management), [Change Management](https://blog.changefirst.com/topic/change_management), [Change management tools](https://blog.changefirst.com/topic/change-management-tools), [Change Management Training](https://blog.changefirst.com/topic/change-management-training), [Changefirst News](https://blog.changefirst.com/topic/changefirst-news), [digital learning](https://blog.changefirst.com/topic/digital-learning), [Enterprise Change Management](https://blog.changefirst.com/topic/enterprise-change-management), [Leadership](https://blog.changefirst.com/topic/leadership), [online training](https://blog.changefirst.com/topic/online-training), [Organisational Change](https://blog.changefirst.com/topic/organisational-change), [Organisational Change management](https://blog.changefirst.com/topic/organisational-change-management) - [Tweet](https://twitter.com/share) ### Leave a comment Search Blog ### Keep me updated ### Recent Posts ### SHARE THE BLOG ### Posts by Tag [![](https://changefirst.com/images/Icons/Social_LI.svg)](https://uk.linkedin.com/company/changefirst) [![](https://changefirst.com/images/Icons/Social_TW.svg)](https://twitter.com/Changefirst) [![](https://changefirst.com/images/Icons/Social_VM.svg)](https://vimeo.com/changefirst) [![](https://changefirst.com/images/Icons/Social_FB.svg)](https://www.facebook.com/Changefirst-129807110363683/) [Website T&Cs](https://info.changefirst.com/website-tcs)    |     [Security Policy](https://info.changefirst.com/security-statement)    |     [Privacy Policy](https://info.changefirst.com/privacy-policy)    |     [Cookie Policy](https://info.changefirst.com/cookie-policy)