--- title: "Video: The business of change is changing" description: In this video, we outline why you need a revolutionary new approach to handle the pressure from digital transformation. image: https://blog.changefirst.com/hubfs/The%20business%20of%20change%20is%20changing-2.png --- [![Changefirst_logo_Hubspot.png](https://blog.changefirst.com/hs-fs/hubfs/Logo/Changefirst_logo_Hubspot.png?width=174&height=61&name=Changefirst_logo_Hubspot.png "Changefirst_logo_Hubspot.png")](http://www.changefirst.com) [Contact us](https://changefirst.com/contact-us) [+44 (0) 1444 450777](tel:+44-0-1444-450777) [Solutions](https://www.changefirst.com/change-management-solutions) ### Solutions Change Management Solutions matched to your specific business needs. #### [![orgainizations](https://blog.changefirst.com/hubfs/orgainizations.jpeg) For Organizations Engage more of your people in change with a cost effective and scalable solution that builds sustainable capability.](https://www.changefirst.com/change-management-solutions/organisations) #### [![consulting-firms](https://blog.changefirst.com/hubfs/consulting-firms.jpeg) For Consulting Teams Digitalize and differentiate your Change Management practice, quickly on-board new hires and create ‘sticky’ client relationships](https://www.changefirst.com/change-management-solutions/consulting-firms) #### [![change professionals](https://blog.changefirst.com/hubfs/change%20professionals.jpeg) For Change & Project Experts Deliver strategic projects, support Executives through continuous change and add new tools, skills and Certification to your playbook](https://www.changefirst.com/change-management-solutions/change-and-project-professionals) #### [![technology companies](https://blog.changefirst.com/hubfs/technology%20companies.jpeg) For Technology Companies Take advantage of the missing ingredient in your Adoption Services model. To drive higher adoption rates for clients and improve renewal rates](https://www.changefirst.com/change-management-solutions/technology-companies) #### [![drive up adoption](https://blog.changefirst.com/hubfs/drive%20up%20adoption.jpg) Drive up adoption Focus on engaging people in your technology roll-out projects. To drive successful adoption and deliver projected business outcomes](https://www.changefirst.com/business-issues/drive-up-adoption) #### [![deliver projects](https://blog.changefirst.com/hubfs/deliver%20projects.jpg) Deliver projects more succcessfully Get business-critical projects delivered right, first time. By ensuring you have more change capability and higher engagement levels](https://www.changefirst.com/deliver-projects-more-successfully) #### [![build ECM capacility](https://blog.changefirst.com/hubfs/build%20ECM%20capacility.jpg) Build ECM capability Change is no longer the ‘secret sauce’ of a few individuals in your organisation. So creating the capacity for business-critical changes is crucial](https://www.changefirst.com/build-ECM-capability) #### [![upskilling of teams](https://blog.changefirst.com/hubfs/upskilling%20of%20teams.jpg) Quickly upskilling your teams Make change everyone’s business by getting consistent change skills, tools and support to distributed and remote teams](https://www.changefirst.com/business-issues/upskilling-of-teams) #### [![agile change management](https://blog.changefirst.com/hubfs/agile%20change%20management.jpg) Develop an agile change culture Create an agile Change culture by fostering a mind-set that 'change is your business'. As part of an enterprise-wide approach](https://www.changefirst.com/business-issues/agile-change-management) #### [![credibility](https://blog.changefirst.com/hubfs/credibility.jpg) Gain credibility and differentiate yourself Gain the credibility you need to deliver effective Change inside your organisation and differentiate yourself from the rest of the crowd](https://www.changefirst.com/gain-credibility-and-differentiate-yourself) [Products](https://www.changefirst.com/change-management-products/roadmap-pro) ### Products This will be the products group #### [![roadmap pro](https://blog.changefirst.com/hubfs/roadmap%20pro.jpeg) Roadmap Pro® - digital OCM platform Transform the way Change Management is planned and executed across your organization. With digital skills, methods and tools for faster, more sustainable business result](https://www.changefirst.com/change-management-products/roadmap-pro) [Training](https://www.changefirst.com/training) ### Training Role-relevant training solutions for leaders, their teams and professionals to build rapid, sustainable change capabilities #### [![executive](https://blog.changefirst.com/hubfs/executive.jpeg) Leaders, Heads of Business & Steering Teams Executive Bootcamps - learning for senior leaders tasked with sponsoring strategic change and building sustainable Organisational Change Capability](https://www.changefirst.com/training/executive) #### [![change agent](https://blog.changefirst.com/hubfs/change%20agent.jpeg) Change, Project and Internal development professionals Robust, action focused training course and certification for CMOs, PMO and anyone helping leaders drive major business change](https://www.changefirst.com/training/change-agent) #### [![local teams](https://blog.changefirst.com/hubfs/local%20teams.jpeg) Line Managers, local teams, HRBPs & Communication Experts Workshops and learning development programs focused on compelling change communication, sponsor behaviour, assessing people risks, data driven planning and effective engagement.](https://www.changefirst.com/training/manager-and-local-teams) #### [![on demand individual](https://blog.changefirst.com/hubfs/on%20demand%20individual.jpeg) Employees, large groups & accidental/new change agents Learning ‘on-demand’ to introduce key change management methods and development coaching to build help individual resilience.](https://www.changefirst.com/training/on-demand-individual) #### [![change projects introductory](https://blog.changefirst.com/hubfs/change%20projects%20introductory.jpg) Project and Programme Managers (Introductory) Learn a structed approach to people-change processes, activities and measures designed to improve project success](https://www.changefirst.com/training/change-projects-introductory) #### [![change projects intermediate](https://blog.changefirst.com/hubfs/change%20projects%20intermediate.jpg) Project and Programme Managers (Intermediate) Initiate local change initiatives right, first time and in a people - centred way](https://www.changefirst.com/training/change-projects-intermediate) #### [![train the trainer](https://blog.changefirst.com/hubfs/train%20the%20trainer.jpg) Train-the-Trainer Build an internal community of Change Experts and create agility in your internal Change Training](https://www.changefirst.com/training/train-the-trainer) #### [![](https://res.cloudinary.com/changefirst-media/uploads/Content_Licencing_Menu_Sized_TP_84ed8849b6.jpg) Content licensing Licence our proven Change Management materials and establish a standardised approach to delivering change across your organisation](https://www.changefirst.com/training/content-licensing) #### [![certification](https://blog.changefirst.com/hubfs/certification.jpg) Certification Recognise your investment in Change Management training and development with individual and organisational level Certification](https://www.changefirst.com/training/certification) #### [![coaching and consulting](https://blog.changefirst.com/hubfs/coaching%20and%20consulting.jpg) Application Coaching and Consulting We provide 6 week to 6 month partner packages that enable us to partner with you to accelerate your change success](https://www.changefirst.com/training/application-coaching-and-consulting) [Methodologies](https://www.changefirst.com/methodologies) ### Methodologies This will be the methodologies page group #### [![pci](https://blog.changefirst.com/hubfs/pci.jpeg) PCI® - People - Centred Implementation Changefirst’s research-based, highly practical, results-oriented methodology, for planning and executing the people-side of change, to achieve sustainable organisational results](https://www.changefirst.com/methodologies/pci) #### [![pai](https://blog.changefirst.com/hubfs/pai.jpeg) PAI – Personal Adaptability Inventory PCI® People-Centred Implementation Changefirst’s proprietary psychometric, with development system, help leaders and their teams develop resilience and adaptability for change](https://www.changefirst.com/methodologies/pai) [Resources](https://www.changefirst.com/resources) ### Resources All the resources you need to help build your Change Management capability. #### [![resources](https://blog.changefirst.com/hubfs/resources.jpeg) Whitepapers Download our latest Change Management whitepapers.](https://www.changefirst.com/resources) #### [![videos](https://blog.changefirst.com/hubfs/videos.jpeg) Videos Watch our latest Change Management videos.](https://www.changefirst.com/resources#videos) #### [![blog](https://blog.changefirst.com/hubfs/blog.jpeg) Blogs Read our latest Change Management blogs.](https://blog.changefirst.com/) [About us](https://www.changefirst.com/about-us) [Contact](https://www.changefirst.com/contact-us) Solutions [For Organizations](https://www.changefirst.com/change-management-solutions/organisations) [For Consulting Teams](https://www.changefirst.com/change-management-solutions/consulting-firms) [For Change & Project Experts](https://www.changefirst.com/change-management-solutions/change-and-project-professionals) [For Technology Companies](https://www.changefirst.com/change-management-solutions/technology-companies) [Drive up adoption](https://www.changefirst.com/business-issues/drive-up-adoption) [Deliver projects more succcessfully](https://www.changefirst.com/deliver-projects-more-successfully) [Build ECM capability](https://www.changefirst.com/build-ECM-capability) [Quickly upskilling your teams](https://www.changefirst.com/business-issues/upskilling-of-teams) [Develop an agile change culture](https://www.changefirst.com/business-issues/agile-change-management) Products [Roadmap Pro® - digital OCM platform](https://www.changefirst.com/change-management-products/roadmap-pro) Training [Leaders, Heads of Business & Steering Teams](https://www.changefirst.com/training/executive) [Change, Project and Internal development professionals](https://www.changefirst.com/training/change-agent) [Line Managers, local teams, HRBPs & Communication Experts](https://www.changefirst.com/training/manager-and-local-teams) [Employees, large groups & accidental/new change agents](https://www.changefirst.com/training/on-demand-individual) [Project and Programme Managers (Introductory)](https://www.changefirst.com/training/change-projects-introductory) [Project and Programme Managers (Intermediate)](https://www.changefirst.com/training/change-projects-intermediate) [Train-the-Trainer](https://www.changefirst.com/training/train-the-trainer) [Content licensing](https://www.changefirst.com/training/content-licensing) [Certification](https://www.changefirst.com/training/certification) [Application Coaching and Consulting](https://www.changefirst.com/training/application-coaching-and-consulting) Methodologies [PCI® - People - Centred Implementation](https://www.changefirst.com/methodologies/pci) [PAI – Personal Adaptability Inventory PCI®](https://www.changefirst.com/methodologies/pai) Resources [Whitepapers](https://www.changefirst.com/resources) [Videos](https://www.changefirst.com/resources#videos) [Blogs](https://blog.changefirst.com/) [About us](https://www.changefirst.com/about-us) [Contact](https://www.changefirst.com/contact-us) # [Welcome to the Changefirst Blog](https://blog.changefirst.com) # Video: The business of change is changing Posted by [Audra Proctor](https://blog.changefirst.com/author/audra-proctor)     The pressure from digital transformation and the race to reinvent business processes - with shorter and shorter timescales and more change to manage - means that the sheer pace and volume of change can be overwhelming and chaotic.  In this video, we outline why you need a revolutionary new approach to this. One that: - enables you and your teams to **meet the challenge head on** - allows you to deliver change in a **highly scalable, cost-effective and agile way** - lets you do all of this **at the pace your organization demands** Click [here](https://info.changefirst.com/request-a-demo-roadmappro-toolkit-1) for a personalized demo  [![Schedule a demo](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2401974/ad6321b9-9c28-4163-9b6a-391df50e5a58.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2401974/ad6321b9-9c28-4163-9b6a-391df50e5a58)   # **Take a more Agile approach to Change Management in your organization with Roadmap Pro** | ![RoadmapPro](https://blog.changefirst.com/hs-fs/hubfs/RoadmapPro.jpg?width=282&name=RoadmapPro.jpg) | If building Agile Change Management is a key focus for your organization you may be interested in Roadmap Pro, our revolutionary change implementation platform Visit our site to learn more and schedule a personalized demo. | | --- | --- | ## Video Transcription There was a time the business of change was a little more manageable. Odds on, you would have two, maybe three big initiatives at any one time, and because the pace of change was slower, you had the luxury of time to parachute your teams into various parts of the business, to work with stakeholders on plans and engage local teams, maybe even run a series of [face-to-face workshops across the business](https://www.changefirst.com/training/face-to-face/change-agent), too. Project timescales were measured in weeks and months, and leaders were happy to hear anecdotal evidence of commitment, behavior change, or resistance. And once you had your plan agreed at the center, you could spend time pushing it out to the business itself. Fast forward to now. And unfortunately, that model just simply doesn't hold water anymore. The pressure from digital transformation and the race to reinvent business processes means that the sheer pace and volume of change projects can be overwhelming and chaotic, with lead times now expressed in weeks, not months or even years. So what does this new environment mean for change teams in organizations, consulting firms and technology companies? Well, it means you need a whole new way to respond to the challenge. One that's quick and easy to use, one that's secure, but also supports collaborative working, one that's online and can rapidly scale across your organization. That's why [we developed Roadmap Pro](https://www.changefirst.com/change-management-software/roadmap-pro), a data-driven dashboard-based approach to delivering change projects. Roadmap Pro lets your teams quickly and easily build the change plans they need using predefined steps, tips and tactics, all based on our proven approach. Single click sharing allows you to quickly share and collaborate on plans. You can also easily collect, segment, and benchmark data on key project change risks, use pre-populated tactics to plan risk mitigation, and then share the data with key project stakeholders in a format they can quickly take on board. Roadmap Pro also removes the need for costly offsite training workshops, with highly effective on demand learning built directly into the dashboard. And now you can be up and running in a matter of days, not weeks and months. To find out more, visit our website or contact us for a personalized demo. ![Audra Proctor](https://blog.changefirst.com/hubfs/Audra200x200.png) Posted by [Audra Proctor](https://blog.changefirst.com/author/audra-proctor) Audra is Managing Director at Changefirst and has over 30 years' experience of enabling organisations leaders and their teams to deliver complex Organisational Change. She leads an amazing, diverse team of highly experienced multi-industry Change Practitioners, Consultants, Coaches, Trainers, Technology Experts and trusted Strategic Partners to help organisations to deliver more effective Change through their people. Audra is a regular speaker at events focusing on Change and Transformation globally on a number of key themes including Agile Change Management and the use of digital in Change and Transformation. Find me on: [LinkedIn](https://www.linkedin.com/in/audraproctor/) Tags: [change communications](https://blog.changefirst.com/topic/change-communications), [effective change leadership](https://blog.changefirst.com/topic/effective-change-leadership), [organizational change managaement](https://blog.changefirst.com/topic/organizational-change-managaement), [successful change management](https://blog.changefirst.com/topic/successful-change-management), [organizational transformation](https://blog.changefirst.com/topic/organizational-transformation), [digital transformation](https://blog.changefirst.com/topic/digital-transformation), [business transformation](https://blog.changefirst.com/topic/business-transformation), [technology companies](https://blog.changefirst.com/topic/technology-companies), [changemanagement](https://blog.changefirst.com/topic/changemanagement), [digitaltransformation](https://blog.changefirst.com/topic/digitaltransformation), [agile change management](https://blog.changefirst.com/topic/agile-change-management), [starting a change project](https://blog.changefirst.com/topic/starting-a-change-project), [consulting companies](https://blog.changefirst.com/topic/consulting-companies) - [Tweet](https://twitter.com/share) ### Leave a comment Search Blog ### Keep me updated ### Recent Posts ### SHARE THE BLOG [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.changefirst.com%2Fvideo-the-business-of-change-is-changing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.changefirst.com%2Fvideo-the-business-of-change-is-changing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.changefirst.com%2Fvideo-the-business-of-change-is-changing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.changefirst.com%2Fvideo-the-business-of-change-is-changing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Video%3A%20The%20business%20of%20change%20is%20changing) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.changefirst.com%2Fvideo-the-business-of-change-is-changing%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.changefirst.com%2Fvideo-the-business-of-change-is-changing%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Posts by Tag [![](https://changefirst.com/images/Icons/Social_LI.svg)](https://uk.linkedin.com/company/changefirst) [![](https://changefirst.com/images/Icons/Social_TW.svg)](https://twitter.com/Changefirst) [![](https://changefirst.com/images/Icons/Social_VM.svg)](https://vimeo.com/changefirst) [![](https://changefirst.com/images/Icons/Social_FB.svg)](https://www.facebook.com/Changefirst-129807110363683/) [Website T&Cs](https://info.changefirst.com/website-tcs)    |     [Security Policy](https://info.changefirst.com/security-statement)    |     [Privacy Policy](https://info.changefirst.com/privacy-policy)    |     [Cookie Policy](https://info.changefirst.com/cookie-policy) ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "The business of change is changing", "description": "Since we opened up our virtual Change Management Certification program to individual change practitioners we continue to be inspired by an incredible group of successful attendees – and their hugely positive responses to the program itself. Watch the video to find out what they valued most.", "thumbnailUrl": "https://blog.changefirst.com/hubfs/custom-video-thumbnails/VirtualCertTestimonial_FINAL.srt-thumb.jpeg", "uploadDate": "2020-09-08T08:00:00+08:00", "duration": "PT2M23S", "transcript": "There was a time the business of change was a little more manageable. Odds on, you would have two, maybe three big initiatives at any one time, and because the pace of change was slower, you had the luxury of time to parachute your teams into various parts of the business, to work with stakeholders on plans and engage local teams, maybe even run a series of face-to-face workshops across the business, too. Project timescales were measured in weeks and months, and leaders were happy to hear anecdotal evidence of commitment, behavior change, or resistance. And once you had your plan agreed at the center, you could spend time pushing it out to the business itself. Fast forward to now. And unfortunately, that model just simply doesn't hold water anymore. The pressure from digital transformation and the race to reinvent business processes means that the sheer pace and volume of change projects can be overwhelming and chaotic, with lead times now expressed in weeks, not months or even years. So what does this new environment mean for change teams in organizations, consulting firms and technology companies? Well, it means you need a whole new way to respond to the challenge. One that's quick and easy to use, one that's secure, but also supports collaborative working, one that's online and can rapidly scale across your organization. That's why we developed Roadmap Pro, a data-driven dashboard-based approach to delivering change projects. Roadmap Pro lets your teams quickly and easily build the change plans they need using predefined steps, tips and tactics, all based on our proven approach. Single click sharing allows you to quickly share and collaborate on plans. You can also easily collect, segment, and benchmark data on key project change risks, use pre-populated tactics to plan risk mitigation, and then share the data with key project stakeholders in a format they can quickly take on board. Roadmap Pro also removes the need for costly offsite training workshops, with highly effective on demand learning built directly into the dashboard. And now you can be up and running in a matter of days, not weeks and months. To find out more, visit our website or contact us for a personalized demo.", "publisher": { "@type": "Organization", "name": "Changefirst", "logo": { "@type": "ImageObject", "url": "https://blog.changefirst.com/hubfs/Changefirst-Jan2017/Image/logo.png", "width": 300, "height": 60 } }, "contentUrl": "https://blog.changefirst.com/video-the-business-of-change-is-changing", "embedUrl": "https://blog.changefirst.com/video-the-business-of-change-is-changing", "interactionCount": "5647018" } ```