Welcome to the Changefirst Blog

Audra Proctor

Audra Proctor
Audra is CEO at Changefirst and has over 27 years' experience of enabling organisations leaders and their teams to deliver complex Organisational Change. She leads an amazing, diverse team of highly experienced multi-industry Change Practitioners, Consultants, Coaches, Trainers, Technology Experts and trusted Strategic Partners to help organisations to deliver more effective Change through their people. Audra is a regular speaker at events focusing on Change and Transformation globally on a number of key themes including Agile Change Management and the use of digital in Change and Transformation.
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Recent Posts

The crucial role of change assessment data in...

Posted by Audra Proctor on Oct 17, 2019

In the early part of this series on data driven change management we have previously taken a look at:

  1. 5 ways that leveraging big data can transform your approach to delivering successful change...

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How to manage the 5 triggers of resistance to...

Posted by Audra Proctor on Sep 12, 2019

We know that psychologically this is all to do with people feeling loss of control and disruption. But what triggers these feelings?

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5 ways that data driven change management will...

Posted by Audra Proctor on Sep 5, 2019

There seems very little room for doubt that there is a data-driven revolution taking place around business in general. In fact, a recent UN report observed that "... the volume data in the world is...

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Why personal change resilience and beliefs about...

Posted by Audra Proctor on Aug 22, 2019
We have written a number of articles on change leadership in the recent past and, for us, it is a crucial – but often overlooked – component to ensure the successful implementation of change in...

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Case study – How Changefirst kick-started...

Posted by Audra Proctor on Jul 25, 2019

In the first 3 blog posts in this series on Enterprise Change Management (ECM) we took a look at:

Blog 1 - A definition of Enterprise Change Management

Blog 2 - Change Maturity – effectively...

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The critical role of adaptive change leadership...

Posted by Audra Proctor on Jul 4, 2019

In the first two blog posts in this series on Enterprise Change Management(ECM) we took a look at:

Blog 1 - A definition of Enterprise Change Management

Blog 2 - Change Maturity – effectively...

Read More

The Personal Dynamics of Change

Posted by Audra Proctor on Jun 27, 2019

When J.P. Garnier, the former CEO and Chairman of pharmaceutical company GlaxoSmithKline (GSK), was interviewed about executing change, he said, “Getting people to change – one by one – is the only...

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(Infographic) The Journey to Enterprise Level...

Posted by Audra Proctor on Jun 20, 2019

The unprecedented level of disruption for organizations is increasingly leading them to take an Enterprise level approach to managing change – or Enterprise Change Management (ECM).

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5 practical principles for creating...

Posted by Audra Proctor on Jun 6, 2019

Five practical principles

The main use of communications in change is to build understanding of what we are trying to achieve. It is a critical part of building commitment to change. Well planned...

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